adidas Announces ‘She Breaks Barriers’ Initiative January 8, 2019 Art, Fashion, Living, Sports, Tech adidas continues its global initiative of #creatorsunite with a new branch of the campaign highlighting the next generation of female athletes, creators, and leaders From adidas To highlight the barriers faced by women in sport and to invite the world to join the movement, adidas premiered the She Breaks Barriers film, featuring some of adidas’ most influential female and male athletes* and narrated with musician Pharrell Williams, during NBC’s Sunday Night Football. To further support, adidas released an open letter to its employees and to communities around the country. The letter called on everyone to join the effort and together, level the playing field and co-create the future of women’s sport. Candace Parker, WNBA champion, two-time WNBA MVP and two-time Olympic gold medallist said: “My goal in everything I do is to provide better opportunities for my daughter and girls her age both in sports and in life. Being a role model for young athletes motivates me each time I step onto the court. Having a partner like adidas, who is so committed to creating new opportunities for the next wave of young female athletes, is so powerful and I’m thrilled to be involved in this new initiative.” Learn more about the new campaign at http://www.adidas.com/us/shebreaksbarriers Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notify me of followup comments via e-mail.